ZipLocal
  • 11-Oct-2017 to 10-Dec-2017 (MST)
  • Marketing
  • Provo, UT, USA
  • Salary
  • Full Time

Vacation, 401k, Medical, Dental, Vision


We are actively searching for a Senior PPC Analyst for our Provo, UT location. This candidate will be responsible for administering and managing premium PPC accounts. Ziplocal's PPC Analyst will be primarily responsible for PPC budgets over $1,500 per month.

Ziplocal is a sales and marketing company that reaches communities across the United States with advertising innovations delivered through digital platforms, as well as traditional print media. Come join our team today and make your career exciting and challenging!

Benefits include:

  • Competitive wages
  • Medical, dental, and vision insurance
  • 401k plan with company match
  • Paid Time Off
  • Nine paid company holidays per year
  • Great Work Environment

Responsibilities:

  • Provide SEM performance data as needed to Account Managers & Marketing Manager
  • Optimize campaigns for best performance, working with Creative Teams in the development of timelines, creative materials and digital assets required for campaign implementation
  • Build new accounts for new clients
  • Build new campaigns for existing clients
  • Build PPC optimized landing pages (using templates through platforms like Unbounce, HubSpot, or similar)
  • Assist and/or develop/initiate Creative Production Requests
  • Maintain relationships with production and creative staff
  • Monitor and report competitive spending for assigned markets
  • Become a "market expert" for client markets and continuously monitor for competitive activity, economic and demographic changes, etc.
  • Understand the Client's business goals
  • Have an intermediate/expert understanding of digital media and Google Analytics
  • Have an intermediate understanding of SEO
  • Thoroughly understand legal/disclaimers and adhere to them with all work
  • Thoroughly understand co-op and compliance and adhere to them with all work
  • Assist in launch process where applicable
  • Develop and deploy optimal SEM strategies as part of larger Inbound Marketing strategy
  • Help ensure Client(s) are aware of and understand Agency procedures as well as timelines for new initiatives or projects
  • Monitor production timetables and ensure each milestone is met and addressed, keeping Client(s) and Account Teams apprised of process and timeline ramifications
  • Ensure all creative needs have passed through proper approval and legal channels prior to implementation
  • Understand how to effectively track conversions and conversion attribution beyond just a "click", and help client define conversion values wherever possible

Requirements:  

  • 4-year degree in Advertising, Marketing, or Communications; or equivalent relevant experience (preferred)
  • Minimum of 2 years' experience in Google AdWords Search Network (essential)
  • Intermediate/expert skills utilizing word processing and spreadsheets and Google Drive
  • Google AdWords certification (preferred)
  • Video campaign implementation
  • Remarketing campaign implementation
  • Google AdWords Editor and bid management software familiarity (preferred)
  • Other advanced settings familiarity and A/B testing familiarity (preferred)
ZipLocal
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